Sugaring Q&A

Sugaring is often compared to waxing because both are sticky, but that’s where the comparison ends. If you have sensitive skin, then sugaring is the best choice.

Commonly Asked

What is the difference between Bikini and Brazilian?

There are 3 different styles of pubic hair removal:

  1. BRAZILIAN BIKINI – $60  (Every bit of hair is removed during a Brazilian Sugaring: hair on the front, sides, including butt crack and lips on the inside).
  2. BIKINI – $30  (Bikini Sugaring is a cleanup outside the lines of the bathing suit or underwear line. Depending on your preferences, sometimes a little hair is taken off the top.)
  3. FULL BIKINI – $45  (Full Bikini Sugaring is for those who are looking for something in-between a Bikini and Brazilian. It removes as much hair as you want from the top and a small portion of hair from the sides of the vaginal lips. No hair is removed from the labia or in between the buttocks.)
I’ve never done Sugaring before. What is it?

We are doing a regular sugaring, NOT the sugar wax that still requires use of the strips. A special sugar paste is applied first in the opposite direction of hair growth using the hands (no strips). It’s then flicked off in the the direction of hair growth, so it doesn’t break off the hair.

Moreover, sugaring does not adhere to your skin, but only to hairs, so it can be applied to the same place several times, without a fear of the skin being stretched or torn. Sugaring paste is easily heated to the temperature of your body, so burns and irritation are impossible.

Regular body sugaring treatments lead to reduced hair growth meaning less hair, fewer treatments, and a decrease in any discomfort.

What is Sugaring Paste? Is it safe?

Sugaring Paste is a unique 100% organic product made of sugar, lemon juice, and water (that’s it). It’s so organic and non-toxic that you can even eat it like candy. You really can! The paste is applied at a lukewarm temperature and feels like a skin treatment. Sugar paste is very easy to remove from the skin, has no smell, and leaves absolutely no marks as it’s completely removable with a warm water.

Why not shave?

Shaving stimulates potential hair growth and can strengthen the hair follicle. Shaving also cuts the hair at the hair shaft, which not only re-grows with a stubbly feel, but it can leave you feeling itchy. Additionally, shaving allows the hair to re-grow the next day or in some cases the same day.

Does Sugaring hurt? Is it as bad as waxing?

All clients report their sugaring experiences to be less painful than waxing. Also, skin redness disappears much faster. Sometimes in 2-3 minutes. If you start doing sugaring regularly, your hair will become smaller, thinner, and eventually non-visible — much alike to baby’s hair.

How long does my hair have to be?

We recommend your hair to be from 1/8″ to 1/4″ long. Skilled professionals from Sugaring NYC can work with any hair length and will keep you informed about everything that’s going on during your appointment.

How often should I get sugared?

We generally recommend getting sugared once in 25 days, but depending on your skin and hair type, it can be up to 5-6 weeks. The general rule is – the more often you do it, the thinner and more invisible your hair becomes. Ask your Sugaring esthetician about your skin type to help determine how often you should get sugared.

Where are you located? How do I make an appointment?

Sugaring NYC has locations in over 20 states and more than 150 cities. For the complete list of locations please visit this link LOCATIONS.

You can book your appointment right on our website – it’s fast and easy. You will receive an email and text message with an appointment confirmation and reminder around four hours before your visit.

What should I do after my treatment?

To prevent ingrown hairs, we recommend exfoliating daily and moisturizing. It is very important to exfoliate and hydrate your skin. If you cannot exfoliate daily, we recommend you exfoliate your skin every two to three days to remove dead skin cells and to avoid ingrown hairs. Don’t forget to moisturize your skin and hair follicles to keep them hydrated.

I have my period, can I still get a bikini sugaring?

Yes, however during your period, your body tends to be much more sensitive than normal, making pain from sugaring feel more intense.

Should I trim my hair before I come for my appointment?

No, our specialists will trim any longer hairs to the proper length prior to the removal process. Your hair should be at least ¼ inch in length (which makes it long enough to lay flat on your skin).If you’ve “let it go” and it seems out of control, don’t worry. Your specialist will trim it to the proper length before your treatment.

Aftercare Tips

Give the skin on your body the same care you grace your face with. Three days after your sugar, start a daily exfoliation routine with your favorite scrub! This will exfoliate the thin layer of skin away and set that hair free, preventing an infection. Do not scrub too hard.

Moisturize daily using natural products with no additives, preservatives or artificial fragrances.

Our sugaring technique extracts the hair in the direction of hair growth. This means less trauma on the hair, less chance of breakage and therefore minimising the chance of ingrown hairs.


Before & 2 Weeks After
Brazilian Sugaring


We are ready for you!
Book Your Appointment.

Next you will be given an ability to choose the location nearest to you, time for your appointment, we will ask you if you have any specific Sugarista preference and collect some basic information for your appointment. Booking usually takes less than 3 minutes and your appointment will be guaranteed.
Client Satisfaction
Regular Customers
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Average Time Between Appointments


We spend hundreds of hours a year collecting reviews from all different platforms to show you unbiased voices of real Sugaring NYC Customers. Drop a line for us on Google, Yelp and other review platforms.

I love sugaring, they do a great job, have a great facility, and it’s relatively painless and lasts long! I have sensitive skin and I’m not even red after my appointments! Will definitely be returning.

Rachel R.

From Ithaca, NY

I went to this location and this may sound strange, but I’m excited to go back!. I had done sugaring before, just not a Brazilian. It was slightly painful since it was my first time and I was extra bushy  but my next session should be smoooooth.

Cynthia S.

From Houston, TX

Just moved to Chicago and luckily booked Brittany for my first time. She is very friendly and informative of the whole process. I am 8 months pregnant now so imagine the level of sensitivity she deals with for me and each time she’s so patient. She gives you a mirror to check if everything is up to par also and then will fix if she needs to! Great experience at this location !!

Silver S.

From Chicago, IL

Very conveniently located by my office, so stopped in during my lunch break one day. Very fast service, super clean, and staff was very friendly and made me feel comfortable. Was my first time visiting, and will definitely not be my last.

Patricia J.

From New York, NY

Found this gem when I was looking for sugaring salons near me. They had a really good combo deal going and I wanted to try it. Booked a sugaring session with Cindy. It’s a beautiful salon with really amazing prices. The waiting room is super clean and spacious, Kaylee, the receptionist was super sweet as well & I was greeted with a new client welcome bag.

Leeandra M.

From North Las Vegas, NV

Sonia Valdez
Sonia Valdez

03:39 07 Sep 22
Trust me ladies stop overthinking it and just get it done! Totally a game changer! Erica has made my experience so great! My friends recommended her for a Brazilian wax and I was beyond nervous in the beginning but she literally made me feel comfortable, process was so easy and fast. Now I just look forward to my appointments every time. She’s the BEST!
Kassandra Crowder
Kassandra Crowder

17:15 02 Sep 22
I got really lucky getting Erica for my first Brazilian experience. I will not go anywhere or to anyone else. I will never forget how terrified I was my first time sugaring and only wanted to do my sides but Erica encourage me to do the full Brazilian and she was right! I will never go back to shaving!The first time is the worst but it gets better each time as long as you don’t shave in between appointments! Erica always makes me feel very comfortable and is VERY professional. It feels like I’ve known her for 10 years. 🤣I feel like a rockstar every time Erica is done! My confidence level goes through the roof! I highly recommend Erica and SugaringNYC. The salon is always very clean, cute and professional. Everyone is very friendly and they send a bunch of reminders so you don’t forget your appointment! 😊
Asima Choudhry
Asima Choudhry

15:26 23 Aug 22
Excellent service by Kamana! Have never had Brazilian done before visiting Sugaring NYC, was always afraid of feeling awkward. Kamana makes it super comfortable and she is great at what she does. She takes the time to go over details. Happy with my service 🙂
Payton Savage
Payton Savage

18:41 22 Aug 22
I absolutely LOVE Sarah! She takes care of me and makes me feel comfortable. Very kind and she does an amazing job! I’m so glad I found her! Go see Sarah!
Marina Garcia
Marina Garcia

18:50 31 Jul 22
Autumn is absolutely amazing! Have been going here for the past few months and loving sugaring over waxing! Very clean and gorgeous they offer a lot of services at great rates. Autumn is very gentle and easy to talk to, very polite and very careful. I appreciate the environment and atmosphere they give!
Jordan Burgess
Jordan Burgess

20:17 22 Jul 22
I would recommend Sugar NYC for any sugaring needs! I went in for my first sugaring experience and was very nervous. Janet was my esthetician and she really put my mind at ease and talked me through everything as we went. There was some pain, of course, but Janet really made the process enjoyable. I will be back!Edit: I would like to add that Erica is amazing! She has been my esthetician for my last few appointments and she is the best! She puts you at ease and does a thorough job, ensuring every hair is gone. Her personality is like a ray of sunshine, making your day better after each appointment.
Rachel Williams
Rachel Williams

04:27 21 Jul 22
Madison was great! Explained everything well, was very professional. Did a great job. The facilities were very clean.
chloe strickland
chloe strickland

01:00 12 Jul 22
It was my first time getting any type of waxing for my bikini area and Autumn was very nice and talked me through everything. Definitely recommend 🙂
bethany king
bethany king

23:32 09 Jul 22
First time getting my underarms waxed/sugared and it was a pleasant experience despite the obvious pain of getting hair ripped out of your body. But honestly, the pain wasn’t that bad. Some expected tenderness after, but I am smooth and hair free. Excited to see how things fair in the coming days and the new growth. Brazilian was to be expected, she did a good job there as well, no tenderness after. Overall, sugaring is slightly less painful than standard waxing, but the sensitive spots hurt just as bad, it is what it is. Recovery is far better with no irritation or chaffed skin. 10/10 would reccomend if sugaring/waxing is your preference. Would choose sugaring over traditional waxing for sure.
Shyanna Pack
Shyanna Pack

20:54 09 Jul 22
I got my sugar waxing done for the first time here and it was a great experience, very friendly! Autumn was my esthetician and made me feel super comfortable and made the whole experience way better than I thought it would be! I would highly recommend going there and asking for her! Will definitely be going back!

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