Sugaring NYC -
Midtown

5 W 30th St
New York, NY 10001
Call Us
(646) 490-7353

Why Sugar Waxing is so much better than regular wax?

Learn why thousands of waxing customers are switching to Sugaring every month.

Sugar paste, a 100% natural product crafted in the USA, is so pure that it can be ingested. In contrast, conventional wax is composed of rubber resins and other potentially harmful chemicals, often posing risks to the skin. When melted and applied, wax frequently results in hair breakage, leading to issues such as ingrown hair, irritation, and bumps. The need for high temperatures to liquefy hot wax can cause burns and scarring. In contrast, sugaring paste is applied at body temperature, ensuring it never burns the skin. Cleaning up sugar paste is effortless with water, leaving no sticky residue after a treatment. Waxing, on the opposite side, requires chemicals to remove its residue from your skin. Sugaring paste doesn’t adhere to live skin cells, minimizing discomfort and reducing trauma to the skin. Wax, on the other hand, can adhere directly to live skin cells, making waxing more painful and irritating. Additionally, sugaring acts as an exfoliant, removing dead skin cells as it removes the hair. Sugaring is also known for its magical ability to treat skin discoloration and blemishes. Our customers say: “Once you try Sugaring – you will never go back to waxing”. We guarantee that!

Sugaring NYC Midtown location is centrally located at 5W 30th Street, New York, NY 10011. Sugaring NYC is all about organic hair removal and innovative sub-services like Keratin Lash Lift and Brow Lamination. Midtown NYC team of State-Licensed Estheticians are here for you for all your Sugaring Waxing needs. Once you try Sugaring, we bet you never go back to waxing. We make our sugaring paste in small batches at our US-based facility.
We use 100% organic ingredients: lemon juice, water, and sugar. You can even eat our sugar paste like a candy.

  • Sugaring paste is applied at body temperature and will not burn your skin. Hot wax must be heated to a high temperature in order to become liquified, which can cause burning and scarring. 
  • Sugar paste can be cleaned up easily with water. You will never leave a sugaring treatment feeling sticky. Since wax contains resins, chemical solvents are required to remove its residue.

Book Your Sugaring Waxing, Lash Lift or Brow Lamination appointment at Sugaring NYC – Midtown.

Special Offer

Sugaring NYC Royal Palm Beach Florida

Services & Prices

Brazilian-V + All Inclusive V-Facial
$135
Brazilian Sugaring, Accompanied by All Inclusive Vajacial. For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian. * promotional offer: Cannot be combined with other discounts or offers.
Brazilian Bikini -V
$70
For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Brazilian Bikini – X
$80
For guests with a penis, non-binary, or in transition. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Full Bikini
$55
Full Bikini Sugaring is for those who are looking for something in-between a Bikini (Sides Only) and the Brazilian. It removes as much hair as you want from the top and a small portion of hair from the sides of the vaginal lips. No hair is removed from the labia or in between the buttocks.
Bikini Sides Only
$40
Bikini Sugaring is a cleanup outside the lines of the bathing suit or underwear line. Depending on your preferences, sometimes a little hair is taken off the top.
All Inclusive VAJACIAL- (BIKINI not included)
$60
Vajacials can ONLY be done on the HAIRLESS skin and is best when done right after a sugaring service. Be sure to add on the Brazilian or Full Bikini if you need one.
Inner Thigh
$20
Stomach Strip
$10
Butt Cheeks
$35
Butt Strip
$30
Underarms
$25
Full Arms
$55
Half Arms
$45
Fingers
$15
Full Legs
$95
Lower or Upper Legs
$55
Full Stomach
$45
Lower Stomach
$25
Breast
$25
Nipples
$15
Full Back
$70
Half Back
$40
Shoulders
$30
Hands
$20
Chest
$50
Toes
$15
Feet
$20

Location Hours

Book Your Appointment in this location.
Sugaring NYC - Midtown
4.2
Based on 134 reviews
Julie
Julie
1702646737
I had my appointment with Salyna. She was very thorough and made me feel relaxed. Highly recommend her
Adilynne Jahn
Adilynne Jahn
1698009124
First time I got my lashes done and they turned out amazing. Kristen did a great job! Got a lash lift and tint.
Jordan Wagner
Jordan Wagner
1696287600
It was my first time getting a Brazilian, I'm male. They offered 50% off for first time clients. The person who did mine was really good at making it comfortable for me even though it's a rather invasive procedure. She has been doing sugaring for over a year now, but has done waxing in the past. I took two ibuprofen before hand and the pain was quite tolerable. Thought it went well and will return when in the area
Jada Bell
Jada Bell
1689290593
I have been getting sugared for a long time and I must say that this was one of my best experiences at a sugaring salon. Mattia was/is AMAZING! She's very thorough with her work and made me feel really comfortable, and stayed professional. I could tell that she really cares about the quality of her work, yet, she is still quick. Overall, it was a wonderful experience!
Celine Lopez
Celine Lopez
1689216725
I got a Brazilian for the first time ever & my Sugarista Mattia was so nice and nonjudgmental!!! I appreciate your service and insight on the after care treatment.
Anastasia Lahoz
Anastasia Lahoz
1688415870
Mattia was wonderfully attentive and made me feel so comfortable- she did a fantastic job. Edit: make sure to ask for the numbing spray if you pay for it, they may forget to put it on you (it should be on you for minimum 5 minutes to take effect). Also the numbing spray has a reputation for not really working , so perhaps just use lidocaine on yourself prior and save some $$$
js_loader

Follow us on instagram
@SugaringNYC


🎉 Come and celebrate with us! Grand Opening Event at Sugaring NYC Tampa, FL⠀
⠀
Today, January 6th⠀
📍 10077 E Adamo Drive, Suite 307⠀
Tampa, FL 33619⠀
⠀
💥 Your first sugaring is FREE with promo code FirstTimeFree* ⠀
⠀
*First-time customers. Bikini Line or Underarms service only.⠀
⠀
⠀
⠀
⠀
⠀
⠀
⠀
#sugaring #sugaringflorida #sugaringtampa #tampaflorida #tampawaxing #tampalashes #tampahairstylist


Even right after shaving, your skin isn’t as smooth as post-sugaring. Shaving leaves a part of the hair just below the surface, creating a rough texture upon touch. In contrast, sugaring removes every strand completely, leaving your skin silky and smooth without a trace of hair.⁣
⁣
⁣
⁣
⁣
#sugaring #sugarwax #sugaringvswaxing #shaving #shavingtips #ingrownhair


Why settle for less? Upgrade to sugaring for a stunning, smooth appearance. 🌺 No more razor bumps, burns, or ingrowns, just gorgeous skin that lasts for up to 4 weeks. ⠀
⠀
Follow the link in our bio to book your appointment.⠀
⠀
⠀
⠀
⠀
⠀
⠀
⠀
#sugaring #sugarwax #legwax #relatable #metime


🍯 When you shave, hair pops back up the next day because it’s only trimmed at the surface. But with sugaring, you’re removing hair gently from the root, meaning you’ll enjoy silky smooth skin for weeks without any regrowth. ⠀
Book your appointment now.⠀
⠀
First-time customers: FREE Bikini line or Underarms Promo Code FirsttimeFree OR 50% Off Brazilian Promo Code FirstTime50.⠀
⠀
⠀
⠀
⠀
⠀
⠀
⠀
#sugaring #sugarwax #brazilianwaxing #brazilianbikini #bikiniwax


Who knew watching hair removal could be so oddly satisfying? Sugaring: It’s like a spa day for your eyes and skin. 🍯✨⁣
⁣
⁣
⁣
⁣
#sugaring #asmr #oddlysatisfying #oddlysatisfyingvideo #oddlysatisfyingslime #slimeasmr


Tired of your tattoos looking dull? Sugaring is the solution you’ve been searching for! This natural exfoliation method rejuvenates your skin, allowing your ink to stand out like never before. Experience the transformation for yourself – book your sugaring appointment today.⁣
⁣
⁣
⁣
⁣
#sugaring #tattoos #tattooinspiration #sugarwax #sugaringwax #waxing #waxingvideos


Busting lies! 🍯🚫⁣⁣
⁣
⁣
⁣
⁣
#sugaring #sugawax #sugaringwax #sugaringhairremoval


2023, you were sweet! 🍯 Here’s to a year of smooth moments and glowing skin with SugaringNYC!⁣
⁣
⁣
⁣
⁣
#sugaring #2023recap


We’re happy to report that the majority of our clients love sugaring 🥰 and can’t imagine turning back. Say goodbye to razor bumps and ingrowns after wax. Book your appointment now.
⁣
#sugaring #sugarwax #sugaringhairremoval #beauty


Learn the sugarista-approved way to use sugaring scrub for the best post-sugaring results. Watch our latest reel now! 
👇
Available in stores and on Amazon.
⁣
⁣
⁣
⁣
#sugaring #exfoliate #coffeescrub #beautytips #beautytipsandtricks #beautytutorial #metime


Love facials? Try our V-Facials for the bikini/gluteal area. It’s like a regular facial, but for skin issues from shaving and waxing. You deserve this. Book your appointment today! 💞
⁣
⁣
⁣
⁣
⁣
#sugaring #hydrojellymaskfacial #hydrojellymask #hydrojelly


bt_bb_section_bottom_section_coverage_image

50% OFF your first Brazilian Sugaring with promo code “FirstTime50”.

X

50% OFF your first Brazilian Sugaring with promo code “FirstTime50”.

X
×