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Sugaring NYC -
Midtown

5 W 30th St
New York, NY 10001
Call Us
(646) 490-7353

Why Sugar Waxing is so much better than regular wax?

Learn why thousands of waxing customers are switching to Sugaring every month.

Sugar paste, a 100% natural product crafted in the USA, is so pure that it can be ingested. In contrast, conventional wax is composed of rubber resins and other potentially harmful chemicals, often posing risks to the skin. When melted and applied, wax frequently results in hair breakage, leading to issues such as ingrown hair, irritation, and bumps. The need for high temperatures to liquefy hot wax can cause burns and scarring. In contrast, sugaring paste is applied at body temperature, ensuring it never burns the skin. Cleaning up sugar paste is effortless with water, leaving no sticky residue after a treatment. Waxing, on the opposite side, requires chemicals to remove its residue from your skin. Sugaring paste doesn’t adhere to live skin cells, minimizing discomfort and reducing trauma to the skin. Wax, on the other hand, can adhere directly to live skin cells, making waxing more painful and irritating. Additionally, sugaring acts as an exfoliant, removing dead skin cells as it removes the hair. Sugaring is also known for its magical ability to treat skin discoloration and blemishes. Our customers say: “Once you try Sugaring – you will never go back to waxing”. We guarantee that!

Sugaring NYC Midtown location is centrally located at 5W 30th Street, New York, NY 10011. Sugaring NYC is all about organic hair removal and innovative sub-services like Keratin Lash Lift and Brow Lamination. Midtown NYC team of State-Licensed Estheticians are here for you for all your Sugaring Waxing needs. Once you try Sugaring, we bet you never go back to waxing. We make our sugaring paste in small batches at our US-based facility.
We use 100% organic ingredients: lemon juice, water, and sugar. You can even eat our sugar paste like a candy.

  • Sugaring paste is applied at body temperature and will not burn your skin. Hot wax must be heated to a high temperature in order to become liquified, which can cause burning and scarring. 
  • Sugar paste can be cleaned up easily with water. You will never leave a sugaring treatment feeling sticky. Since wax contains resins, chemical solvents are required to remove its residue.

Book Your Sugaring Waxing, Lash Lift or Brow Lamination appointment at Sugaring NYC – Midtown.

Special Offer

Sugaring NYC Royal Palm Beach Florida

Services & Prices

Brazilian-V + All Inclusive V-Facial
$135
Brazilian Sugaring, Accompanied by All Inclusive Vajacial. For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian. * promotional offer: Cannot be combined with other discounts or offers.
Brazilian Bikini -V
$70
For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Brazilian Bikini – X
$80
For guests with a penis, non-binary, or in transition. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Full Bikini
$55
Full Bikini Sugaring is for those who are looking for something in-between a Bikini (Sides Only) and the Brazilian. It removes as much hair as you want from the top and a small portion of hair from the sides of the vaginal lips. No hair is removed from the labia or in between the buttocks.
Bikini Sides Only
$40
Bikini Sugaring is a cleanup outside the lines of the bathing suit or underwear line. Depending on your preferences, sometimes a little hair is taken off the top.
All Inclusive VAJACIAL- (BIKINI not included)
$60
Vajacials can ONLY be done on the HAIRLESS skin and is best when done right after a sugaring service. Be sure to add on the Brazilian or Full Bikini if you need one.
Inner Thigh
$20
Stomach Strip
$10
Butt Cheeks
$35
Butt Strip
$30
Underarms
$25
Full Arms
$55
Half Arms
$45
Fingers
$15
Full Legs
$95
Lower or Upper Legs
$55
Full Stomach
$45
Lower Stomach
$25
Breast
$25
Nipples
$15
Full Back
$70
Half Back
$40
Shoulders
$30
Hands
$20
Chest
$50
Toes
$15
Feet
$20

Location Hours

Book Your Appointment in this location.
Sugaring NYC - Midtown
4.2
Based on 136 reviews
Aaliyah Carvajal
Aaliyah Carvajal
1709529045
Omg yall Destiny is the bomb !!! I’m so picky about my wax but moving to a new city i had to find my girl and destiny is her ! 10/10 she made me sooo comfortable and she was very patient and on point
Julie
Julie
1702646737
I had my appointment with Salyna. She was very thorough and made me feel relaxed. Highly recommend her
Adilynne Jahn
Adilynne Jahn
1698009124
First time I got my lashes done and they turned out amazing. Kristen did a great job! Got a lash lift and tint.
Jordan Wagner
Jordan Wagner
1696287600
It was my first time getting a Brazilian, I'm male. They offered 50% off for first time clients. The person who did mine was really good at making it comfortable for me even though it's a rather invasive procedure. She has been doing sugaring for over a year now, but has done waxing in the past. I took two ibuprofen before hand and the pain was quite tolerable. Thought it went well and will return when in the area
Jada Bell
Jada Bell
1689290593
I have been getting sugared for a long time and I must say that this was one of my best experiences at a sugaring salon. Mattia was/is AMAZING! She's very thorough with her work and made me feel really comfortable, and stayed professional. I could tell that she really cares about the quality of her work, yet, she is still quick. Overall, it was a wonderful experience!
Celine Lopez
Celine Lopez
1689216725
I got a Brazilian for the first time ever & my Sugarista Mattia was so nice and nonjudgmental!!! I appreciate your service and insight on the after care treatment.
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@SugaringNYC


Hop into smooth skin season with these eggs-tra special tips! 🐰🥚⁣
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#sugaringnyc #eastersunday #easterbunny #skincarecommunity #waxing #hairremovalwax


⁣Show off those legs with SugaringNYC’s sugaring! Ideal for your favorite short skirts, shorts, and glamorous slit dresses.
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#sugaringwax #sugarwax #brazilianbikini #shavingtips #waxing #hairremovalwax


SugaringNYC’s lip oil is not just a treatment; it’s a statement. Send kisses that leave a mark of radiance and confidence!

Available in our stores and online.⁣
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#lipoil #lipstick #lipoil💋 #lipglossaddict #lipfiller #cleancosmetics


⁣Sweeter than your ex and way more satisfying! Our sugar scrubs have a dreamy texture that clings to your skin, offering a smooth exfoliation without the need to mix with shower gel. Just grab, scrub, and go!
Available in stores and online.
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#sugaringwax #sugarwax #skincaretips #sugarscrub #waxing #satisfying #cosmeticanatural


⁣Experience the ultimate in at-home skincare with SugaringNYC’s V-Shaped Bikini Masks! 🌟 Designed to fit perfectly in the bikini area, these masks offer a targeted treatment that hydrates, soothes, and revitalizes your skin. Whether you’re prepping for a beach day or simply indulging in some self-care, our V-Shaped Bikini Masks are your go-to solution for a smoother, more radiant complexion in the comfort of your home. Available now in our stores and online.
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#sugaringwax #sugarwax #brazilianwaxing #hairremover #waxing #brazilianwax #sugaring


Shy about getting sugared? Don’t be! Each of our sugaristas performs about 300 Brazilians a month! Around here, ‘V’ is just another body part we help you feel confident about.⁣
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#sugaringwax #sugarwax #brazilianbikini #esthetician #waxing #hairremovalwax


First Bikini Line sugaring on us with code ‘FirstTimeFree’. Or grab 50% off your first Brazilian with ‘FirstTime50’. Book your appointment now.
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#sugaringwax #sugarwax #brazilianwaxing #hairremover #waxing #brazilianwax #sugaring


Don’t be left outside, come inside and get treated like a true VIP! Always make sure your hair is at least 1/8th of inch long to get passed our hair control! This is roughly the size of a grain of rice. This is shorter than the required length for traditional waxing! So, come see us soon and be prepared for all your Spring Break shenanigans! ⁣
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#sugaringwax #sugarwax #brazilianbikini #comedyreels #waxing #hairremovalwax


Take a moment to unwind with our Lavender Scrub from SugaringNYC. It gently exfoliates, leaving skin soft and moisturized, while the serene aroma of lavender eases your mind and soothes the senses. 
Available in stores and online.⁣
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#sugaringwax #sugarwax #sugarscrub #shavingtips #exfoliateyourskin #cellulitfree #cleanbeauty


⁣Sugaring paste: just sugar, lemon juice, and water. Simple, organic, and tastes like a candy 🍭 .
Book your appointment now.
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#sugaringwax #sugarwax #organicskincare #hairremover #waxing #hairremovalwax


At SugaringNYC, maintaining a smooth bikini line is simple. Schedule a monthly sugaring session and follow your esthetician’s skincare advice between visits.
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#sugaringwax #sugarwax #organicskincare #hairremover #waxing #hairremovalwax


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Once you try Sugaring - You will never go back to Waxing. Your First Brazilian is 50% OFF with the promo code “FirstTime50”

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Once you try Sugaring - You will never go back to Waxing. Your First Brazilian is 50% OFF with the promo code “FirstTime50”

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