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Sugaring NYC -
Midtown

5 W 30th St
New York, NY 10001
Call Us
(646) 490-7353

Why Sugar Waxing is so much better than regular wax?

Learn why thousands of waxing customers are switching to Sugaring every month.

Sugar paste, a 100% natural product crafted in the USA, is so pure that it can be ingested. In contrast, conventional wax is composed of rubber resins and other potentially harmful chemicals, often posing risks to the skin. When melted and applied, wax frequently results in hair breakage, leading to issues such as ingrown hair, irritation, and bumps. The need for high temperatures to liquefy hot wax can cause burns and scarring. In contrast, sugaring paste is applied at body temperature, ensuring it never burns the skin. Cleaning up sugar paste is effortless with water, leaving no sticky residue after a treatment. Waxing, on the opposite side, requires chemicals to remove its residue from your skin. Sugaring paste doesn’t adhere to live skin cells, minimizing discomfort and reducing trauma to the skin. Wax, on the other hand, can adhere directly to live skin cells, making waxing more painful and irritating. Additionally, sugaring acts as an exfoliant, removing dead skin cells as it removes the hair. Sugaring is also known for its magical ability to treat skin discoloration and blemishes. Our customers say: “Once you try Sugaring – you will never go back to waxing”. We guarantee that!

Sugaring NYC Midtown location is centrally located at 5W 30th Street, New York, NY 10011. Sugaring NYC is all about organic hair removal and innovative sub-services like Keratin Lash Lift and Brow Lamination. Midtown NYC team of State-Licensed Estheticians are here for you for all your Sugaring Waxing needs. Once you try Sugaring, we bet you never go back to waxing. We make our sugaring paste in small batches at our US-based facility.
We use 100% organic ingredients: lemon juice, water, and sugar. You can even eat our sugar paste like a candy.

  • Sugaring paste is applied at body temperature and will not burn your skin. Hot wax must be heated to a high temperature in order to become liquified, which can cause burning and scarring. 
  • Sugar paste can be cleaned up easily with water. You will never leave a sugaring treatment feeling sticky. Since wax contains resins, chemical solvents are required to remove its residue.

Book Your Sugaring Waxing, Lash Lift or Brow Lamination appointment at Sugaring NYC – Midtown.

Special Offer

Sugaring NYC Royal Palm Beach Florida

Services & Prices

Brazilian-V + All Inclusive V-Facial
$135
Brazilian Sugaring, Accompanied by All Inclusive Vajacial. For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian. * promotional offer: Cannot be combined with other discounts or offers.
Brazilian Bikini -V
$70
For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Brazilian Bikini – X
$80
For guests with a penis, non-binary, or in transition. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Full Bikini
$55
Full Bikini Sugaring is for those who are looking for something in-between a Bikini (Sides Only) and the Brazilian. It removes as much hair as you want from the top and a small portion of hair from the sides of the vaginal lips. No hair is removed from the labia or in between the buttocks.
Bikini Sides Only
$40
Bikini Sugaring is a cleanup outside the lines of the bathing suit or underwear line. Depending on your preferences, sometimes a little hair is taken off the top.
All Inclusive VAJACIAL- (BIKINI not included)
$60
Vajacials can ONLY be done on the HAIRLESS skin and is best when done right after a sugaring service. Be sure to add on the Brazilian or Full Bikini if you need one.
Inner Thigh
$20
Stomach Strip
$10
Butt Cheeks
$35
Butt Strip
$30
Underarms
$25
Full Arms
$55
Half Arms
$45
Fingers
$15
Full Legs
$95
Lower or Upper Legs
$55
Full Stomach
$45
Lower Stomach
$25
Breast
$25
Nipples
$15
Full Back
$70
Half Back
$40
Shoulders
$30
Hands
$20
Chest
$50
Toes
$15
Feet
$20

Location Hours

Book Your Appointment in this location.
Sugaring NYC - Midtown
4.2
Based on 136 reviews
Sofia Alberto
Sofia Alberto
1718830605
Kiara is amazing as always, perfect example of professionalism and comfort. Will always come back for her. Spa is also always very clean and welcoming, all employees are fantastic to interact with.
Aaliyah Carvajal
Aaliyah Carvajal
1709529045
Omg yall Destiny is the bomb !!! I’m so picky about my wax but moving to a new city i had to find my girl and destiny is her ! 10/10 she made me sooo comfortable and she was very patient and on point
Julie
Julie
1702646737
I had my appointment with Salyna. She was very thorough and made me feel relaxed. Highly recommend her
Adilynne Jahn
Adilynne Jahn
1698009124
First time I got my lashes done and they turned out amazing. Kristen did a great job! Got a lash lift and tint.
Jordan Wagner
Jordan Wagner
1696287600
It was my first time getting a Brazilian, I'm male. They offered 50% off for first time clients. The person who did mine was really good at making it comfortable for me even though it's a rather invasive procedure. She has been doing sugaring for over a year now, but has done waxing in the past. I took two ibuprofen before hand and the pain was quite tolerable. Thought it went well and will return when in the area
Jada Bell
Jada Bell
1689290593
I have been getting sugared for a long time and I must say that this was one of my best experiences at a sugaring salon. Mattia was/is AMAZING! She's very thorough with her work and made me feel really comfortable, and stayed professional. I could tell that she really cares about the quality of her work, yet, she is still quick. Overall, it was a wonderful experience!
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@SugaringNYC


🎉✨ Bikini Sugaring Styles Through the Decades! ✨🎉⠀
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20s: The Bold and the Beautiful - Embrace the fearless full Brazilian! 🔥⠀
30s: The Sophisticated Chic - Rock that sleek bikini line with confidence! 💁‍♀️⠀
40s: The Elegant Classic - Keep it timeless with a stylish triangle! 👙⠀
50s: The Graceful Minimalist - Go for the refined and natural look! 🌟⠀
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Which one matches your style? Drop a comment below and let us know your bikini sugaring plans moving forward! 👇👙⠀
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#sugaring #bikiniwax #bikinisugaring #brazilianwax #braziliansugaring #hairremoval #estheticianlife


Forget the daily razor ritual! 🪒 Sugaring keeps you smooth and stubble-free for up to 4 weeks. No more itchy regrowth, just silky skin that lasts. Who’s in? 🙋‍♀️⠀
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#sugaring #hairremoval #waxing #waxingvideos #bodywaxing #organicwax


Did you know you can pair SugaringNYC’s signature sugar scrubs with your favorite perfumes for a new twist on scent layering? 🌟⠀
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If you love:⠀
🍦 Vanilla perfumes, try exfoliating with our Blueberry scrub for a sweet, cozy vibe.⠀
🌸 Floral perfumes, pair it with our Peach scrub for a fruity bouquet.⠀
🍊 Citrus colognes, match it with our Lemon scrub for a zesty zing.⠀
🌿 Musk perfumes, layer it with our Lavender scrub for ultimate relaxation.⠀
🌹 Rose perfumes, go with our Raspberry scrub for a romantic twist.⠀
🌴 Tropical scents, combine it with our Coconut scrub for that vacation feel.⠀
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Smell fabulous all day!⠀
Our scrubs are available in stores and online.⠀
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#sugaring  #perfumelayering #skincare #skincareroutine #exfoliation #exfoliateyourskin #sugarscrub


Wondering if your underarm hair is sugaring-ready? The sweet spot is around 1/8 inch – about the length of a rice grain! 🌟
To book your appointment, follow the link in our bio. ⠀
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#sugaring #hairremoval #underarm #underarmwax #waxingvideos #bodywaxing


Ready to live your best, smoothest life? Here’s the secret: get sugared once a month, exfoliate 2-3 times a week in between, and moisturize daily. It’s like a spa day for your skin, but with more happy dances! 💃 
🛍️ Available in stores and online.⠀
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#sugaring #legwaxing #sugarscrub #legwax #skincare #ingrownhairremoval


Come and celebrate with us! Grand Opening Event at Sugaring NYC -Memphis/Midtown, TN
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Today and Tomorrow
📍 614 Union Ave, Memphis, TN 38104
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🥂Vendor Pop Ups, Get Free tint with threading, Complimentary Light Refreshments
💖First Brazilian 50% off with code FIRSTTIME50*
🌸 FREE BIKINI MASKS with all Brazilian services
🎁Giveaway for a Sugaring NYC Swag Basket, Free Brazilian Sugaring and Bikini Mask
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*Promo valid only for first time customers⠀
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#sugaring #grandopening #memphis #memphismidtown #memphiswaxing #memphissugaring #memphishairstylist #memphistn


#SugaringNYC Brazilian Sugaring: because life is too short for anything less than super smooth. Feeling fabulous and confident ! 💃⠀
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#ecofriendly #sugaringwax #sugaringhairremoval #hairremoval #waxingalternative #cleanbeauty #legwax


Did you know the direction of hair removal makes a big difference? 🤔

When we sugar, we apply the sugar paste against the direction of hair growth and remove it in the direction of hair growth. This technique removes hair entirely without twisting the follicle or causing breakage.

With waxing, the wax is applied in the direction of hair growth and removed against it, which can lead to breakage and twisting of follicles—common reasons for ingrown hairs. Choose sugaring for smoother, happier skin!⠀
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#sugaring #ingrownhair #cleanbeauty #legwax #hairremoval #waxing


For beautiful lips, our lip patches and lip oil are a must. And if you’re bothered by those small hairs around your lips, our lip sugaring at SugaringNYC can help. 💋 
🛍️ Available in stores and online.⠀
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#sugaring #lips #lippatch #lipmask #lipoil #lipwax


🎉 Overheard at SugaringNYC: “I’m addicted to sugar scrubs!” 😆🍬⠀
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We totally get it! Sugar scrubs work magic. ✨ Here’s why you should keep that addiction going:⠀
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- Smooth Skin: Prevents ingrown hairs and makes sugaring more effective.⠀
- Radiance: Removes dead skin cells, revealing glowing skin.⠀
- Better Hydration: Helps moisturizers penetrate deeper, keeping skin hydrated.⠀
Keep exfoliating and enjoy the benefits! 🍭✨
🛍️ Available in stores and online.⠀
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#sugaring #ingrownhair #exfoliate #lavender #lavenderscrub


How was your long weekend? 🌞 Our team can’t stop taking selfies and having fun! 📸✨ Whether you’re still glowing from our signature sugar glow or just enjoying the sunshine, share your weekend stories with us!⠀
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#selfietime #sugaringwax #esthetician #hairremoval #waxingalternative #cleanbeauty #estheticianlife


Smooth skin, naturally! 🌿✨ Our sugar paste is made with only 100% organic sugar, water, and lemon juice.⠀
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#sugaring #ingrownhair #toeswax #toe #prettytoes #waxing


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All First-time customers get Free Bikini Line or Underarms with code: “FirstTimeFree” OR 50% OFF Brazilian Sugaring with the promo code “FirstTime50”.

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All First-time customers get Free Bikini Line or Underarms with code: “FirstTimeFree” OR 50% OFF Brazilian Sugaring with the promo code “FirstTime50”.

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